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Review of LuckyBrandJeans.com
LuckyBrandJeans.com is about a moment in time, about America, youth and courage. The brand stands for a time when quality and pride came first. Lucky Brand Jeans has always marched to the tune of its own drummer, never lining up to do it like everybody else.
When the rules didn’t make sense, the company made up new ones. Lucky Brand Jeans was founded on the nostalgia of small town America. It’s about innocence, courage and fun. It’s the embodiment of what you feel when you see or hear something that takes you back to a moment when you felt free, young and hopeful.
Lucky Brand Jeans is about the summer before you went off to college, the friends you grew up with, freedom from the past and no fear for what lies ahead. It’s laughing at something you’re really too old to still find funny. It’s the last moment of innocence as you travel into adulthood.