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Review of OpinionSquare
OpinionSquare operates an Internet research panel that supports one of the nation’s leading market research companies. There goal is to help industry understand Internet trends and patterns.
Just as the television industry uses rating services to determine which are the most watched programs - and to affect the shows and commercials that air – the Internet community relies on services like OpinionSquare to understand the likes and dislikes of Internet users, and make informed decisions on their online marketing strategy.
Because of this reliance, OpinionSquare panelists can influence the information and services that are available on the Internet, and the manner in which that information and those services are presented.