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Rocawear by Jay-Z

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Rocawear by Jay-Z

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Review of Rocawear

Today, Rocawear is a dominant lifestyle apparel brand for a wide range of customers, with annual retail sales over $700 million. Inspired by an urban aesthetic rooted in young men's sportswear.

Founded in 1995 by music moguls Shawn "Jay-Z" Carter, Damon Dash and Kareem "Biggs" Burke, The ROC has been at the forefront of hip hop's evolution into a borderless, global lifestyle.

Rocawear has expanded its brand through licensing pacts to develop lines for children (Kids Headquarters), junior's (Signature), socks and sandals (Gina Group), leather suede and fur
outerwear (Gordon & Ferguson and Brandon Thomas).

Handbags and belts (M.London) loungewear and big & tall (Endurance), headwear (Nas Industries) jewelry (Lucas Design) and sunglasses (Color in Optics); as well as co-branded product with Pro-Keds.

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Rocawear by Jay-Z
Rocawear by Jay-Z