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Review of Adidas
The adidas Group strives to be the global leader in the sporting goods industry with sports brands built on a passion for sports and a sporting lifestyle. They are consumer focused. That means they continuously improve the quality, look, feel and image of there products and there organizational structures to match and exceed consumer expectations and to provide them with the highest value.
They are innovation and design leaders who seek to help athletes of all skill levels achieve peak performance with every product they bring to the market. They are a global organization that is socially and environmentally responsible, creative and financially rewarding for there employees and shareholders. There are committed to continuously strengthening there brands and products to improve there competitive position and financial performance.
In the medium term they will extend they leading market position in Europe and Asia, expand there share of the US footwear market and be the fastest growing major sporting goods supplier in Latin America. The resulting top-line growth, together with strict cost control and working capital improvements, will drive overproportionate earnings growth.
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